ESGenomic Technology in Beauty Products
Genomic technology has revolutionized the beauty industry by enabling the customization of products and the development of more effective solutions for skin problems.
Estée Lauder
Cosmetics: From Test to Market
Cosmetics must go through a series of rigorous tests before going to market. These tests include safety tests to evaluate the toxicity of ingredients and efficacy tests to demonstrate that they live up to the claims they make on their labels.
Physical Properties of Cosmetic Products
The physical properties of cosmetics, such as texture, viscosity, consistency, pigmentation, opacity and fragrance, play an important role in their quality and efficacy. These properties affect the ease of application, durability on the skin and the final result of the makeup.
Chemistry of Cosmetic Products
Cosmetic chemistry is a fascinating field that allows us to understand how the products we use every day are formulated and manufactured.
Impulse Sales
Impulse sales are an effective strategy used by companies to increase sales by taking advantage of consumers’ instant impulses and desires.
Product Innovation and Adaptation Using Trends
Innovation and product adaptation are key strategies that companies can use to take advantage of trends and stay relevant in an ever-changing marketplace.
Relationship Marketing Strategies
Relationship marketing is an effective strategy for building strong and lasting relationships with customers.
Business Growth and Expansion
Growth and expansion are essential elements for the long-term success of a business. Growth strategies, such as geographic expansion, product diversification and acquisitions, can help a company take advantage of new opportunities and increase its customer base.
Beauty Industry
The beauty industry refers to all companies and activities related to the production, marketing and sale of products and services aimed at improving people’s physical appearance.
Life of Estée Lauder
Estée Lauder’s life is an inspiring example of how passion, determination and innovation can lead to success. Through her cosmetics brand, Estée revolutionized the beauty industry and left a lasting legacy.
