By Orange Learning / September 1, 2023 Relationship Marketing Strategies Lesson Content Relationship Marketing StrategiesPersonalization and SegmentationConstant communicationCustomer experienceLoyalty ProgramsCase study: Estée LauderGifts with purchaseProduct design and attractive packagingExpanding the range of products according to needs and trendsPersonalized sellingConclusionExplore MoreReview QuestionsIndividual ActivitiesTake this Learning to a Group 🔒 Login or subscribe to access this content. «Previous lesson: Business Growth and Expansion Next Lesson: Product Innovation and Adaptation Using Trends» Module Lessons Life of Estée Lauder Beauty Industry Business Growth and Expansion Relationship Marketing Strategies Product Innovation and Adaptation Using Trends Impulse Sales Chemistry of Cosmetic Products Physical Properties of Cosmetic Products Cosmetics: From Test to Market Genomic Technology in Beauty Products
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