The visionary who transformed the beauty industry.
Did you know that Estée Lauder was not only one of the most influential entrepreneurs of the 20th century, but also created a brand that revolutionized the way we understand personal care and marketing? Estée Lauder not only built a cosmetics empire, but also introduced new ways to connect with consumers, innovating not only in products, but also in the way we do business. Today, her legacy continues to shape the course of the beauty industry and global marketing.
In this module, you will discover the life and career of Estée Lauder, from her humble beginnings to becoming one of the most iconic figures in the business world. You will explore how she built her cosmetics empire and the strategies she used to grow her business exponentially, based on proximity and direct contact with customers. We will analyze his innovations in product development, constantly adapting to market trends, and his pioneering use of relationship marketing. In addition, we will delve into the science behind cosmetic products, from their chemistry to the physical properties that make these products effective and desirable.
Character Curiosities
- 💡 Although it began by selling products to friends and family, Estée Lauder was one of the first to incorporate live demonstrations and a personalized experience for its customers.
- 🌍 Estée Lauder was a pioneer in creating cosmetic lines targeted to different skin types and shades of women, anticipating the need for inclusivity in the industry.
- 📱 Today, her legacy is present around the world, with products available online, tailored to the modern needs of global consumers.
