ESPavlovian Marketing
Pavlovian marketing is a technique that uses associations to create a desired response or emotion in consumers.
Entrepreneurship
Maslow’s Principles Applied to Work and Business
Abraham Maslow’s principles applied to work and business show us the importance of satisfying basic and high human needs for a healthy and productive work environment.
Cosmetics: From Test to Market
Cosmetics must go through a series of rigorous tests before going to market. These tests include safety tests to evaluate the toxicity of ingredients and efficacy tests to demonstrate that they live up to the claims they make on their labels.
Impulse Sales
Impulse sales are an effective strategy used by companies to increase sales by taking advantage of consumers’ instant impulses and desires.
Product Innovation and Adaptation Using Trends
Innovation and product adaptation are key strategies that companies can use to take advantage of trends and stay relevant in an ever-changing marketplace.
Relationship Marketing Strategies
Relationship marketing is an effective strategy for building strong and lasting relationships with customers.
Business Growth and Expansion
Growth and expansion are essential elements for the long-term success of a business. Growth strategies, such as geographic expansion, product diversification and acquisitions, can help a company take advantage of new opportunities and increase its customer base.
Beauty Industry
The beauty industry refers to all companies and activities related to the production, marketing and sale of products and services aimed at improving people’s physical appearance.
Leadership Styles
Leadership is an important skill that can influence a person’s success in different aspects of life. Different leadership styles, such as autocratic, democratic, transformational, laissez-faire, and situational, have their own characteristics and effects on a group or team.
Disruptive vs. Incremental Innovation
Disruptive innovation and incremental innovation are two different approaches to driving change and growth in a company or industry. While disruptive innovation seeks to radically change the way things are done, incremental innovation focuses on improving and optimizing what already exists.
Business Innovation
Innovation is essential to the success of companies in today’s business world. It enables companies to adapt to change, gain competitive advantage and pursue continuous improvement.
Entrepreneurial Process
The process of entrepreneurship involves identifying opportunities, developing ideas, planning and executing, and overcoming challenges. Being a successful entrepreneur requires courage, creativity and perseverance.
Leadership and Entrepreneurship Lessons
The leadership and entrepreneurship lessons we can learn from Edison are persistence and resilience, creative thinking and problem solving, teamwork and collaboration, constant innovation, and lasting impact.
Film Industry
The film industry is an exciting world that has evolved over the years. From the first steps of cinema to the 3D movies of today, film has left an indelible mark on our culture.
Price and Demand
Price and demand are closely related. When the price of a product or service is high, demand tends to be low, and when the price is low, demand tends to be high.
Productive Specialization
Productive specialization is the process by which people, companies and countries specialize in the production of certain goods and services in which they are most efficient.
Mass Production
The mass production methods developed by Henry Ford revolutionized the automotive industry and had a significant impact on society.
