Psychology

Humor Psychology

Humor can be an effective tool for social critique. Through the theory of incongruity, humor can highlight contradictions and discrepancies in society.

Behaviorism

Ivan Pavlov’s scientific legacy and his theory of behaviorism have had a significant impact on the field of psychology.

Pavlovian Marketing

Pavlovian marketing is a technique that uses associations to create a desired response or emotion in consumers.

Classical Conditioning in Education

Classical conditioning can be an effective tool for promoting learning in educational settings. By associating neutral stimuli with stimuli that elicit automatic responses, we can influence students’ responses and improve their motivation and retention of information.

Behavioral Therapies

Classical conditioning is a technique used in behavioral therapy to help people overcome their fears and phobias.

Classic Conditioning

Classical conditioning is a type of learning in which a neutral stimulus is associated with a stimulus that elicits an automatic response.

Peak Experiences

Peak experiences are moments of intense happiness, creativity or personal fulfilment that allow us to reach our full potential.

Humanist Psychology

Humanistic psychology is a school of thought within psychology that focuses on personal growth, freedom of choice and the positive nature of human beings.

Self-actualization Needs

Self-actualization is the highest level of Maslow’s pyramid and focuses on the full development of human potential.

Esteem Needs

Esteem needs, including self-respect and recognition from others, are fundamental to our personal and social development.

Physiological, Safety and Social Needs

Physiological, security and social needs are essential to our basic survival and well-being. Without meeting these needs, it is difficult to reach our full potential and live a fulfilling life.

Maslow’s Theory of Motivation

Maslow’s theory of motivation provides an in-depth understanding of human needs and how these needs influence motivation.

Psychology

Psychology is an exciting discipline that helps us understand how our minds work and why we behave in certain ways.

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